Change is inevitable, especially when it comes to Google. In his latest Google Webmaster Help video, Matt Cutts explains that Google has increased its tolerance for the number of links per page. But, a word of warning, this new-found freedom for webmasters doesn’t mean you should assume more links will help your Page Rank.
In the old days, Google wanted to see 100 or fewer outgoing links per page (although that was just a basic estimate, and not an absolute rule), but that has all changed with the coming of rich media. Google knows that web pages have increased in size, and that has led to this bigger tolerance for a larger numbers of links, according to Cutts.
He does suggest a quick test for sites that have more than 100 links per page. Ask an average user, one that you trust, to review your site and explain whether it seems spammy. More and more often, Google tries to base its algorithms on the opinion of the most likely user for a site, and you should do the same.
Even if sites with more links aren’t always now considered spam sites, I advise caution for anyone who’s considering loading up a page with links. As Cutts mentioned, your Page Rank will be divided up among all of your links. That means that each link will have less weight, so each link is worth a lot less when there are more of them.
On the bright side, webmasters should assume that having 102 links on a page now does not automatically trigger a review with the webspam team. If all those links are important and you aren’t creating spam pages, go for it. However, if you have links to great, content-rich pages that could earn great Page Rank, don’t mix in some other links to pages with weak content. As always, it’s better to have a few high-quality links, rather than a large quantity of low-quality links.