Are you overwhelmed by all the different social media sites that keep popping up? Like all new technology, there will always be a shiny new toy that displaces an old standard. Who knows, maybe someday Facebook will no longer exist?
A lot of our social media clients have a tough time keeping up with even a few accounts while still trying to run a successful business. And all that on top of trying to have a normal family life and maybe a hobby. Not too easy. Several people here in Canada have turned to us about starting up some new social media accounts and making their old ones work better for their businesses.
If your social media profiles aren’t bringing in any attention from customers, and you have a low or no budget for professional help, don’t give up. A few basic changes could make a huge difference.
Use a uniform picture across your platforms. The little things can make a big difference in how people see your brand. When readers see the same recognizable photo on both Twitter and Facebook, for example, they immediately believe you have a bigger presence online. If you decide to update a photo on one site, update it for all the others too.
Post something everyday. You don’t need to have a huge, new idea or original content every time you post, although that is a plus. Post about subjects that interest your target audience and really make people want to click.
People love looking at photos. Actor James Franco recently wrote an article in the New York Times about how much more people like photos of him holding puppies than links to his poetry. That’s why Instagram is such a success. People love photos, the cuter the better. Try taking a few selfies and posting a few interesting snapshots from your day, and you’ll see greater numbers of likes and comments.