Are you are looking to do your own on page optimization in 2015? There are a few steps that must be taken. I have brought together some helpful tips I have learned over the years that will better prepare you to complete your webpage optimization, and drive traffic to your website.
Drive Traffic to Your Website in 2015
High Quality content: You are going to need to write some awesome, fresh content for your page/post that is keyword optimized. This page/post should have a minimum word count of 150+ words to surpass Google’s minimum “high quality” content barrier. Pay attention to word count. Readers do not read, they scan so you should be sticking to around 200-250 words per page. Any longer, and you will start to lose your clients interest, any shorter and you risk your site not being ranked by Google.
Webpage Titles: The web page title should have the main keywords in them and do not make the title over 50 words as Google will not display more than this in search results. Do not keyword stuff them or you could loose a few spots in any search engine. Write them so they make sense to the reader.
Keyword Density: The keyword density should be about 2% so, mentioned twice every 100 words. Make sure you mention the whole search phrase in the title of the article and only one tailed keywords at one time in the body of the text, for instance this articles search phrase ranks for, “How To Do On Page Optimization” and is chopped into 6 keywords and the single words are mentioned separately throughout this article.
Header Tags: You will want the main keywords in your H1 tag as this tells Google what the article is about and to focus on these words throughout the content. H2, H3, ect… should contain any sub keywords you want mentioned as well. By default the page/post title in Wordpres is the H1 tag so be sure not to double up on your H1 tag and add it again in the body of your content. You only want to mention Header tags once in your content.
Internal Linking: You need to diversify your internal site anchor text. Doing this will drive traffic to other parts of your site as well, it will better lead search engine spiders, and thus improve your ranking. Diverse and clear is the best way to think when you are completing this section. Make sure the page your linking to is niche related for best results. Only add 2 or 3 internal links to each page.
Image/Alt Text: Our rule of thumb is to only have one image at the top of the article (like this one does) displaying a deeper explanation for the article. Your images should have alt text that describes the image specifically and is niche related. You can add keywords or key word phrases but keep the alt text to a maximum of 2 to 3 words. For example, the alt text for the image on this page is “On Page Optimization.”
Meta Tags: Meta tags are what search engines see when looking for relevant webpage content to show searchers whom have entered in a search term on a search engine.
Title Meta Tag: The webpage Title Tag is the most important webpage “element.” and tells the search engine and searchers what the main subject of the page is about. Title tags are a must!
Description Meta Tag: Describes to the search engine and search user what your webpage is all about. Meta tags are always optional page descriptions as the search engines will display the first 150 to 153 words in your content for your description without a Meta tag description.
Here’s an example of the main meta tags you’ll need:
<head> <meta http-equiv="content-type" content="text/html;charset=UTF-8"> <title>Not a Meta Tag, no longer than 55 characters.</title> <meta name="description" content="Description here and no longer than 155 characters."> </head>
Below are the results seen by Google.ca searchers:
These are simple tips to help you with on page optimization to get ahead in the 2015 SEO world. There are many ways to produce your content but with proper structure you will see your traffic increased. Stay tuned for more exciting tips and tricks in your search engine optimization journey.