Our new anti-spam law took affect today in Canada and it’s going to have a big impact. If your business sends out email correspondence of any sort, you must know and follow the law, or face paying huge penalties. We’re talking millions of dollars, not just pocket change.
This law is only effective in Canada, so businesses will need to give Canadian customers the option to opt in or out, but other contacts won’t receive the same choice. If you ask me, this needs to be a worldwide law. Spam has gotten out of control and makes a helpful tool a waste of time.
Sure, some news accounts say this new law is pointless, because most people use spam filters to ignore all the garbage messages they don’t want to read. That’s pretty standard for most of us now, and my spam box has been a time saver for me.
But without the option to say no, illegitimate companies have more opportunities to send you junk emails that can infect your computers with malware. It creates an unfair environment for criminals and wastes everybody else’s time and money.
Here’s how the new law works: if you want to regularly send out emails to contacts and customers, you need them to opt in to receive your messages. This is already having the unintended effect of piling up more emails for most people, as companies send out requests for emailing permission.
If a business keeps sending emails without giving folks the chance to opt out, the penalties are up to $1 million for an individual or up to $10 million for businesses. Businesses may receive warnings first, but with continued bad behavior, the government will take notice and give out more than a slap on the wrist.
For most of us, that kind of fine would end our business dreams.
Any business or individual who needs more specifics on complying with the law or lodging a complaint can find all the needed information here.
Few websites can boast that they’ve been around for decades. Yes, many older sites exist, but new sites pop up every day, created by both established companies and new businesses. These newer sites are starting from scratch, not just when it comes to content, but more importantly in building up links.
In one of his latest Google Webmaster Help videos, Matt Cutts briefly discusses SEO strategies for sites without many links. If your older site has this problem, you may need to adjust your content or focus on new strategies to reach out using public relations.
Content without links is always a big problem for newer sites, bit it’s not insurmountable. With a lot of hard work and patience, any site can catch up with the number of links pointed at its competitors’ sites.
So what should new site owners do to ensure that Google notices their great content and includes them in rankings?
Create memorable content that isn’t stuffed with keywords. This was Cutts’ main point in his Help video.
When you’re creating content for new pages, write in a natural, conversational way. Never practice any Black hat tricks. Because you don’t have links, Google will crawl your content for indicators about its subject and quality. Using the same phrases or words too many times could really sink your search rankings.
Create a big splash, right out of the gate. OK, most if us don’t have a huge budget for marketing and public relations. I know. But with good planning, you can have a game plan to announce your site and use it as a branding opportunity.
If you have a great product and content, and announce your grand opening (websites have them too) to the media, there’s no reason you can’t get links quickly.
Keep your content fresh. Your readers should have a reason to come back every week. If they do, Google will notice. Even if your page without links is static content, include some great links to your best blog posts or content. It may just become an important landing page for visitors.
In the past year, Google has been on a rampage of algorithm changes that have turned SEO on its head.
Starting with the Payday Loan Algorithm in 2013 (Google just updated it again), we’ve seen an onslaught of rapid changes that took down everyone from big spammers and black hat experts, to shopping sites such as Overstock. These huge updates go beyond Penguin and Panda updates.
That’s not a bad thing, for most of us.
Yes, the changes have cost businesses money to switch tactics and update sites. Yes, it takes more time to blog and regularly connect with customers.
But, in the end, all these changes can have a big effect on your site that you didn’t expect: increased business and more customers. If you’re a legitimate site creating powerful content, Google will reward you. Still concerned?
There are several good ways to remain worry-free when Google sweeps in with a new algorithm update.
Avoid posting black hat techniques on discussion boards where SEOs swap tips. We already know that Google is on the hunt for people practicing black hat SEO, so why waste your time? Instead, focus your energies on strategies that we know are working: connect with customers on social media and create great content for your site. If you’re not sure how to get started, rely on a trustworthy SEO professional.
Listen to Google. Yes, Google is an unpredictable monster that we all depend on for customers. Along with social media, of course.
Having said that, Matt Cutts and the gang have provided some handy advice on how to keep Google happy and create sites that rank well.
When you create engaging content that’s updated regularly, and innovate in your niche industry, Google will reward your efforts.
Keep Yourself Busy. Winning strategies include daily social media updates, regular blog posts and new web site content that’s regularly posted. These big algorithm updates affect few English language queries (this recent update hit Turkish queries the hardest), and should be seen as a reminder to renew our strategies to outperform the competition.
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Panda 4.0 Recovery - Yesterday via Twitter, Matt Cutts, the head of Google’s Webspam team, confirmed the new algorithm update. The search landscape changes daily with Google updating their algorithm over 500 times every year. However, Panda 4.0 just happens to be one of the major ones with an impact that can have serious implications for your businesses visibility and revenue.
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After an extensive SEO analysis, TOPSEOs has provided SEO service companies to (former TOPSEOs clients) my clients that are not only black hat SEOs but some do not do on-page optimization.
There is no such thing as an SEO Awards, as SEO is not an accredited occupation. We hope soon that SEO does become accredited. This would pave the path for many new, up and coming SEOs to climb their way to the top instead of paying to be there like a lot of so called SEOs did.
Here is a list of some websites that reviewed this SEO fraud:
Arron Wall! - TopSEOs Review
SEOMOZ – TOPSEOs Review
Thank you for reading and visit the above links to hear the real story about Topseos.
When it comes to my SEO clients, one thing matters most to them: results. If a campaign isn’t getting the expected results, any SEO will tell you, the customer usually notices first.
Recent news shows that two huge SEM firms recently provided customers with bad service, and we’re talking companies pulling in hundreds of millions of dollars.
The two firms, Yodle and ReachLocal, have been providing poor service for years. Hundreds of complaints have been filed with the U.S. Federal Trade Commission, going back to before 2009.
How could these two search superpowers get away with it, you ask yourself? Because their customers had not educated themselves on the results they should expect and the steps necessary to achieve those results.
I guarantee that most SEO results don’t appear dramatically overnight (unless you were running an awful site that looked like something from 1996). Instead, they take careful thought and planning, and daily effort on the part of your SEO consultant and probably members of your team.
When you shop for an SEO, watch out for a few big clues that point to fraudulent claims and scam artists.
Huge promises. I can optimize your site to put it in front of the right people who want your services. I can even help you craft content that appeals to your niche. But I can’t promise you loads of new customers and astounding business success. That’s up to you, not a consultant.
No proven results. Most SEOs have experience in the business and can point to previous clients who saw improved website traffic and more attention on social media. If someone can’t show you past results, don’t trust him.
Lack of attention. Isn’t it frustrating when you call a multinational company and they put you on hold for 15 minutes, and then you talk to an impersonal sales representative who doesn’t care about your situation? The same goes with an SEO. Large companies have some positives, but they many times don’t provide the personal attention you’ll get from a smaller company. Everyone who pays for services should feel pampered.