Yelp, Local Directories Win in Google Battle

yelpVictory is rare for local websites that challenge big players like Google or Facebook, unless another online heavyweight gets involved. Not-so-tiny Yelp recently accused Google of placing its directory listings above Yelp listings, when a user had searched specifically for Yelp. And it had proof, after studying results users were getting.

Google has  fixed the problem, with great haste, in a move that the folks over at Search Engine Land are calling the Pigeon Update. This algorithm change is helping not just directories, but also local businesses and media.

For local businesses that are reviewed, especially in the hospitality industry,you may need a different SEO strategy if you’re going to stay at the top of the page. Yes, that’s right, reviews matter again.

Yelp and TripAdvisor are (again) kind of a big deal. For a while, Yelp was starting to look like yesterday’s news. Paid-for reviews and investigations had given the company a terrible reputation.

This new algorithm change gives the company a second chance, even if it’s just among users searching specifically for Yelp reviews. They spend money too, so restaurants and hotels may want to consider a strategy for guiding customers back to review sites.

Getting on local directories just became way more important. Some industries are easiest to find on the huge directories, while other niches and cities may boast a well-regarded, but more underground listing. It’s your job to dig around and find the most reputable lists and then get your company’s information on it.

Take a few minutes now to research the possibilities and make contact. Most directories are happy to have added listings.

Reaching out to newspapers and other online media is now a public relations must. If you’ve been ignoring marketing because you think it doesn’t affect SEO, think again.

With newspaper directories from other cities popping up on Page One results, it’s time to invest in making a few phone calls and emailing media directories with your information. Start out with the listings that are already located at the top of Google rankings: search for your niche and city, and if a directory is there, make contact. My clients have benefited greatly from directory listings and the other local SEO strategies that tie together marketing, public relations and social media.

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Search Engine Optimization – Most Powerful Local Traffic Source!

Search engine optimization (SEO) is one of the fastest changing sectors in the internet marketing world, however, the one goal remains the same: traffic. It is a simple equation, the higher the site ranking on a search engine, the higher the traffic on the site. When a site is subjected to the well tuned hand of an expert in the art of SEO, the company will gain a competitive advantage against its competition.

Freelance SEO

Counter to what some think, proper SEO strategy implementation does not rely on a series of patchwork
edits that might drive some traffic to your site. A proper SEO strategy relies on following proper search engine guidelines and putting the customers sites safety and reputability as the main priority.

If you are looking to get great conversions from your site, look no further than SEO. Here at Todd Herman Ind. we have a great reputation as an elite search engine optimization company. SEO can be beneficial to a business, and without a solid SEO strategy for your site your company is going to falter, and we are here to help you through this process.

Developing a SEO Strategy

SEO content should not work independently, rather it is an expansion of your already existent internet marketing strategy. SEO is an imperative portion of this campaign, as this is, in essence your online presence. Although the primary target is to attract traffic, it is not to be forgotten that SEO should be an objective within itself. Our site offers free tools, training and supplemental services that are unique to Todd Herman Ind.

An all encompassing SEO strategy is the best approach when first introducing the concept to your online marketing portfolio. Content is king when dealing with SEO, you will utilize target keywords that will turn up in typical web search by your perspective clients.

If your site has been either written or coached by a seasoned SEO professional, you will see higher hits, and more clients than your competitors. With these higher hits, you will be rewarded with a higher search engine ranking, this is because your site delivers the content your clients want thus, the search engine will reward you with a higher placing.

SEO Topics

Here at Todd Herman Ind. we are experts in a wide range of topics to do with SEO. Those who are wanting to learn about our secrets should visit our tutorial or training areas. Here, you will find some great tips, and coaching seminars on how to properly SEO your site. For those wanting our services, please visit our service and prices page for more information! If you are looking for a opinions and tools, look no further than our blog and tools page.

  • SEO Services – A full description of the services we offer to your company
  • SEO Tutorial – A great place to start if you are looking to get into SEO writing for personal or business use.
  • SEO Tools – A full description of the tools we use.
  • SEO Training – Classroom learning with our SEO Training program
  • SEO Blog – Where you will see the inside of SEO writing, and our opinions.
  • SEO Prices – Clear pricing for our services, right in front of your eyes.

The Regina SEO Experts

Since February 1994 Todd Herman has been labeled the best SEO in Canada and has continued to garner high praise from its clients and competition alike. Instead of a one sided angle, we focus on SEO as an all encompassing internet marketing optimization strategy. Along with our search engine optimization, our company also offers a wide range of services including; consulting, site assessments, SEO tools, and SEO training both in the classroom, and online.

As a company we have a real focus on the education of our clients that utilize our services. We offer expert SEO training course that will let you learn on how to best practice SEO content, that is, to be ethical but also focus on some less known niches that will help your company prosper.

We also off website design consultation (SEO information architecture) social media marketing consultation, pay per click management, conversion rate optimization, website analysis, as well as our specialty, the integration of all of these niches under an all encompassing internet marketing strategy.

We know the importance of proper search engine optimization to your business and our goal is to guarantee our mutual success through this powerful online marketing tool. When you trust us at Bruce Clay, Inc. we will maximize your results, and over time increase your ROI.

Simply, we make improvements to your site that will set you up for long term success. Our search engine optimizing services will push your company to the forefront of internet marketing, and leave your competition trying to catch up as you bring in clients with ease.

Our SEO services are customized to your company, and with our negotiable prices you will be able to be comfortable with this partnership that will garner long lasting results.

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The uploaded file exceeds the upload_max_filesize directive in php.ini.

The upload limit at the WHM level is 150 MB.

If you get a upload error message when uploading a file to your website.

“The uploaded file exceeds the upload_max_filesize directive in php.ini”

If an individual domain has uploading issues, you need to do this, within the root for that domain:

1.Create a file php.ini under the root directory of the domain
2. Add the following lines in to it.

post_max_size=50M >>change the value according to the needs.

3. Add the following lines to .htaccess file under the document root.

suphp_configpath /home/accountname/public_html/php.ini >>change the account name

4. Restart the webserver

Upload your file after server re-start.

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Online Contact Books are Huge for Local Search

__________!!!!!!@@officeLocal business owners, get ready for the next big trend in local search. Yellow Pages created MyBook last year and announced it this year, a new feature that allows users to save contact information on favorite businesses and people. Yes, now you can have a sharable list that includes your favorite electrician and florist.
YP is investing lots of money and time into its app and advertising on MyBook. We can expect that the company is betting on MyBook as its new edge against big players such as Google and Yelp. That’s not the big news, though. I could care less if Yellow Pages becomes more competitive online. The big news for small businesses is the difference online contact books can make for local SEO.
So why does any of this matter to you? For several reasons, starting and ending with being the go-to service provider in your area.
This new online contact book could make review sites obsolete.  
A few years ago, having more positive reviews on Yelp and other sites was a big driving force in SEO. Positive reviews are still great, but we’ve witnessed the huge corruption that led Google and Bing to downgrade the effectiveness of those strategies.
MyBook makes local business into a numbers game, and that’s more trustworthy than paid-for reviews. Assuming some new contact books will require your location, more local residents will know a business is recommended by other people living in the area. Yes, if 36 friends and neighbors use a certain plumber, Bob Smith down the street will probably trust that plumber. Honest, verifiable facts have more SEO power than reviews coming from who-knows-where.
Contact books provide data on which businesses are most-often saved in your niche and location.
Even companies that aren’t number one in a market can gain valuable insight into the competition. You’ll know which company holds that top spot. And that’s the first step in figuring out how to improve your customer service and marketing.
You need to market yourself to win big on any new online contact books that pop up.
MyBook may eventually fall to another social media star (ahem, MySpace meet Facebook), but the idea of keeping public records of great businesses is convenient for busy people.
We always get our clients involved in new platforms, just in case one becomes the next big sensation. With a little research, you can be prepared for any new contact book that turns into a huge new fad.
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New Study: Your SEO Value is Greater than the Google Numbers

Up to 60 percent of your direct search traffic is actually organic. What? Are you kidding me?

Yes, it’s true, according to a new study completed by the SEO team over at Groupon, who decided to deindex their entire site for six hours and watch the results as Google reindexed the entire thing.

A big tip of the hat from the entire SEO community for such a heroic effort. If you want to read the whole study and its methodology, the full write-up is available over at Search Engine Land.

For anyone not familiar with search terms, direct traffic comes from a user who clicks on a bookmark or types in a URL. Usually. Sometimes it also comes from social media or an email. Organic search hits come from people who use a search engine and click on a link. SEO is founded on trying to bring in more organic search.

Now that we’re on the same page, back to the study.

This new 60 percent rule only applies to long URLs, so home pages and the immediate sub folders listed on home pages aren’t included in the study. For any pages further into a site, even if Google tells you users reached it through direct search, there’s a good chance that it was really organic.

Also, landing pages with long, funky URLs are probably popping up for customers through direct search categories, such as email and social media. They’re just too complicated to type in or specific to bookmark.

So what does this all mean to the SEO community and business owners like you?

SEO is worth more than we’re being told. Google and other big search engines aren’t giving us the straight facts, so we need to be diligent about reporting studies like this one to clients. And for business owners, keep up with SEO studies so you know if Google and Bing data is more skewed because of recent algorithm or iOS changes.

Organic search is here to stay.
It sounds like blind faith, but we can assume that many people learn about your company because they have a need. Instead of asking a neighbor (lots of us don’t know the folks next door now, anyway), we ask Google. Even if Google tells you all your traffic is direct, you’ll probably see fewer customers and less money if you give up on investing in organic search. Bottom line: Go where the customers are hanging out.

Email and social media campaigns really are important. The Groupon study showed that landing pages are closely tied to direct search, in ways you can affect. If you haven’t already, now is a great time to contact me about creating a landing page campaign that gets results, and working on boosting your social media accounts.

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Canada’s Anti-Spam Law is Effective Today

No SpamOur new anti-spam law took affect today in Canada and it’s going to have a big impact. If your business sends out email correspondence of any sort, you must know and follow the law, or face paying huge penalties. We’re talking millions of dollars, not just pocket change.

This law is only effective in Canada, so businesses will need to give Canadian customers the option to opt in or out, but other contacts won’t receive the same choice. If you ask me, this needs to be a worldwide law. Spam has gotten out of control and makes a helpful tool a waste of time.

Sure, some news accounts say this new law is pointless, because most people use spam filters to ignore all the garbage messages they don’t want to read. That’s pretty standard for most of us now, and my spam box has been a time saver for me.

But without the option to say no, illegitimate companies have more opportunities to send you junk emails that can infect your computers with malware. It creates an unfair environment for criminals and wastes everybody else’s time and money.

Here’s how the new law works: if you want to regularly send out emails to contacts and customers, you need them to opt in to receive your messages. This is already having the unintended effect of piling up more emails for most people, as companies send out requests for emailing permission.

If a business keeps sending emails without giving folks the chance to opt out, the penalties are up to $1 million for an individual or up to $10 million for businesses. Businesses may receive warnings first, but with continued bad behavior, the government will take notice and give out more than a slap on the wrist.

For most of us, that kind of fine would end our business dreams.

Any business or individual who needs more specifics on complying with the law or lodging a complaint can find all the needed information here.

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Know the Competition’s Social Media Networking Skills

I’ve been working with a couple of new clients this week on blog content, and one fact,has really jumped out at us: they haven’t been paying much attention to their competitors’ blogs and sites. That’s a big no-no in this business.
Each business that sells a product or service needs to know what it’s up against: are the other lawn and garden stores in your area on Facebook, do they update a blog weekly or daily with useful home improvement tips and are they providing top-notch customer service by answering questions directly on Twitter?
These types of questions can help you set a social media and blogging strategy to compete with other companies in your niche, by knowing the market in your area. You’ll need to use very different tactics against a company with 30,000 dedicated Facebook followers, compared with one that only has 27 fans, am I right?
Checking up on the competition once isn’t enough.
If you’re unsure where to start, here’s a quick list of where you be searching and how often. It should only take a few minutes of your time each week.
Check for updates to the company’s website and on directories. You need to know if another company suddenly starts a blog or does a full-scale website redesign that adds an online store into the mix. That can really affect your bottom line.
As for directories, you’ll want to know if the company is keeping its contact information up to date or if it’s listing a new location. You can also get good ideas on how to provide better customer service by scanning the complaints and compliments left in customer reviews on these listings.
Check websites and directories once a week, and regular blogs as often as they’re updated.
Follow the competition on Twitter and Facebook, and check for other social media accounts. You don’t have to formally follow a company to review its tweets and its mentions on Twitter. A quick search, in the search bar in the upper right corner, will reveal what others are saying about a company and what kind of content it’s tweeting and retweeting. The same goes for Facebook, although you may need to like a business page to see updates. Regular visits will help you better understand the level of social media networking you or your creative team will need to do.
Don’t forget that new social media platforms are always popping up, so do a search on Instagram and other popular sites too. You should keep up with social media accounts according to how often a company posts updates. If Bob’s Garden and Lawn tweets every day, check it every day. If it’s more like once a week, then check it less often. You’ll notice patterns as you creep around on social media.
Google and Bing searches are treasure troves of information. Social media can’t tell you the full story of a company, and neither can a website. You’ll miss a lot of updates on what other people are saying about a company, especially articles by the media and on forums. Pick a few high-quality search terms that are relevant, and search every week for popular companies, or less often for those that are less visible online.
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Good SEO is Link Building, or is it Content Marketing?

I’ve been thinking a lot lately about how Google has changed the conversation around SEO. The way we talk about link building, the most important SEO strategy, has changed a lot in the past few years. It’s really been turned all around and upside down.

Now we call it by several different names: SEOs still talk about link building, but marketers have started using terms such as content marketing, or online or digital marketing.

So why is the term ” link building” so controversial? It’s not a dirty word, is it? When did it get a bad reputation?

Black hat SEOs and unethical marketers built spam links and used practices we don’t see today. Google didn’t create the problems surrounding disreputable link building, but all its algorithm changes have placed a spotlight on how high-quality links are built.

I argue that “link building” is still the best way to describe what is one of the most important ways you can draw in traffic to your site. I’ll go even further. Link building combined with long-term reporting and analysis is the best way to promote your site.

When you’re considering a link-building campaign, keep these few major points in mind.

Marketing lasts for the length of a campaign, but links keep bringing in traffic. Any SEO or marketer working on a link-building campaign should help you with continued tracking that shows how many people visit your site through links. And if you only have a short-term contract, ask for help on learning how to track your site’s traffic from those new links.

Google had it right when they started demanding quality instead of quantity. Black hat methods, such as buying lots of links at cheap prices, obviously didn’t work. Google insists on quality, so don’t work on getting links from any sites that aren’t authoritative and relevant.

More traffic should equal increased future business. SEOs and marketers can turn to a number of different tools to track visits from certain links to your pages. And not just during the campaign. As you track visitors into the future, you should see an increase in sales or contacts. If you don’t, it’s time to evaluate your bounce rate and the relevancy of where your links are located.

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Google SEO: Content for New Sites with no Links

Few websites can boast that they’ve been around for decades. Yes, many older sites exist, but new sites pop up every day, created by both established companies and new businesses. These newer sites are starting from scratch, not just when it comes to content, but more importantly in building up links.

In one of his latest Google Webmaster Help videos, Matt Cutts briefly discusses SEO strategies for sites without many links. If your older site has this problem, you may need to adjust your content or focus on new strategies to reach out using public relations.

Content without links is always a big problem for newer sites, bit it’s not insurmountable. With a lot of hard work and patience, any site can catch up with the number of links pointed at its competitors’ sites.

So what should new site owners do to ensure that Google notices their great content and includes them in rankings?

Create memorable content that isn’t stuffed with keywords. This was Cutts’ main point in his Help video.

When you’re creating content for new pages, write in a natural, conversational way. Never practice any Black hat tricks. Because you don’t have links, Google will crawl your content for indicators about its subject and quality. Using the same phrases or words too many times could really sink your search rankings.

Create a big splash, right out of the gate. OK, most if us don’t have a huge budget for marketing and public relations. I know. But with good planning, you can have a game plan to announce your site and use it as a branding opportunity.

If you have a great product and content, and announce your grand opening (websites have them too) to the media, there’s no reason you can’t get links quickly.

Keep your content fresh. Your readers should have a reason to come back every week. If they do, Google will notice. Even if your page without links is static content, include some great links to your best blog posts or content. It may just become an important landing page for visitors.

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Google SEO: Algorithm Changes Only Scare Black Hat Users

In the past year, Google has been on a rampage of algorithm changes that have turned SEO on its head.

Starting with the Payday Loan Algorithm in 2013 (Google just updated it again), we’ve seen an onslaught of rapid changes that took down everyone from big spammers and black hat experts, to shopping sites such as Overstock. These huge updates go beyond Penguin and Panda updates.

That’s not a bad thing, for most of us.

Yes, the changes have cost businesses money to switch tactics and update sites. Yes, it takes more time to blog and regularly connect with customers.

But, in the end, all these changes can have a big effect on your site that you didn’t expect: increased business and more customers. If you’re a legitimate site creating powerful content, Google will reward you. Still concerned?

There are several good ways to remain worry-free when Google sweeps in with a new algorithm update.

Avoid posting black hat techniques on discussion boards where SEOs swap tips.
We already know that Google is on the hunt for people practicing black hat SEO, so why waste your time? Instead, focus your energies on strategies that we know are working: connect with customers on social media and create great content for your site. If you’re not sure how to get started, rely on a trustworthy SEO professional.

Listen to Google. Yes, Google is an unpredictable monster that we all depend on for customers. Along with social media, of course.

Having said that, Matt Cutts and the gang have provided some handy advice on how to keep Google happy and create sites that rank well.

When you create engaging content that’s updated regularly, and innovate in your niche industry, Google will reward your efforts.

Keep Yourself Busy. Winning strategies include daily social media updates, regular blog posts and new web site content that’s regularly posted. These big algorithm updates affect few English language queries (this recent update hit Turkish queries the hardest), and should be seen as a reminder to renew our strategies to outperform the competition.