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SSL Certificates for Higher Google Rankings

Google has come out and stated to the search engine optimization industry that a web site that holds an SSL certificate will be ranked higher than those sites that do not hold the SSL certificate. Are you going to risk your companies position in the Google search engine rankings by ignoring a simple purchase that can secure your sites continual top tier ranking on Google and other search engines? Now is the time to purchase a genuine SSL certificate from Namecheap, and secure your companies ranking.

When you choose Namecheap for your SSL certificate you are going to get the most competitive price available, and that is our promise. We use leading professionals when it comes to SSL certificates, and will present the rates right in front of you, no hidden fees or extra charges, just one annual price. There are no gimmicks, just great rates provided by industry leaders in SSL certificates. On Namecheap you are going to be given quotes from leaders such as; Comodo, Rapid SSL, GeoTrust, Thwate and Symantec.

100% secure SEOThis is counter to our competitors who use bargain brands to give you the cheapest rate with no real guarantee of the safety of your investment. All of our partners offer a variety of plans that are designed to fit your web sites needs. Whether you are a big box store, or a ma and pa grocer we have the package that is perfect for you on Namecheap. When you use Namecheap you are guaranteed competitive prices from brand name SSL companies, no other company can get your site the deals that Namecheap has secured. When you are looking for the best in SSL certificates, trust Namecheap to secure your domain.

Security is the number one concern for Namesake and that is why we only use trusted partners when we supply you with SSL certificates. With our SSL certificates you are showing to your clientele that you are a trusted brand. We have handpicked our suppliers so that the world’s most popular browsers recognize the safety of the site, rather than having your site raise red flags when a prospective client tries to visit your domain. On your site, you will also receive a physical seal on the site to show to your clients that you are in fact secured.

This seal is a constant reminder that you have the protection and security that people will trust, and no matter what SSL certificate you purchase, they all come with this all important seal. Our SSL certificates also come with top tier encryption on every single domain that has the certificate. Depending on what certificate you purchase, you will either be encrypted by 128 bit or 256 bit. These bits refer to the number of bits that are used to generate the encryption key, and both, 128 and 256 are accepted as industry standards.

With Namecheap and their very secure, affordable ssl certificates, you can choose a variety of SSL certificates to cover your companies online presence. You have the option of: a single domain, which provides security for a single domain name, a wildcard, which provides security for all of your sub-domains on one particular domain, and lastly multiple domains, which provide security for multiple domains and host names operating on multiple IP addresses. For the best in security for your SSL certificates, look no further than Namecheap that provides your domain with trusted SSL certificate providers.

With Google’s latest announcement, it has become even more important to have an SSL certificate for your domain. When you are looking for a company to go with, trust the professionals at Namecheap. We have straight forward prices from the leading SSL certificate providers, that will allow your domain to be safe and secure. We know how important your domains security and Google ranking is, and that is why we will work with you to get the right SSL certificate for your company, to keep your site secured and on top of the Google rankings. When you are looking for the most competitive prices, and industry leading safety, look no further than Namecheap.

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Reviews Matter to SEO and Google Customers

Google is always changing something. The search giant  just introduced its updated product listing ads  that now include ratings and reviews. The feature is only available in the U.S. for now, but we can expect to see it coming to Canada too in the near future.
Get ready to see five stars, or fewer, on ads in both search and Google Shopping.
The product manager for Google Shopping, Mike Capsambelis, had a pretty powerful statement about why these ratings are going to have a big effect: “In initial tests, product ratings also helped increase click-through-rates of Product Listing Ads.”
If you’re a small-business owner who spends money advertising with Google, this change could have a big impact on the number of customers who reach your website. If your ratings are low, obviously, it could hurt your numbers.
So what immediate steps do you need to take so the reviews will help your business?
Stay up on the news. We all get busy, but you shouldn’t slack on important day-to-day habits. That’s not just the visible efforts such as Tweeting and Facebooking; it’s also doing online research to find new reviews. Stay up on new review sites and placements, so you don’t hear from friends and family that a customer left a bad review three months ago.
Contact the people who review your products. Your first goal is making unhappy customers happy. That’s not always easy.
If you see several bad reviews that list the same problem, whether it’s customer service or a defect in your merchandise, jump into action. Fix the problem immediately and alert your customers who have filed complaints or purchased the defective product.
It’s OK to say something’s wrong and you’re not perfect. That’s a smart business decision. Never, under any circumstances ignore a problem that was created on your end. If you’re unsure about how to fix a problem, seek advice from an SEO consultant. It’s one of the many services I offer clients so they aren’t left  in a lurch.
You also want to thank the customers who are already pleased with your products. That appreciation could turn a happy customer into a loyal customer.
Review your reviews on a weekly or even daily basis. We live in a fast-paced world, and customers don’t want to hear from you a month after leaving bad reviews.
Match up the customer’s purchase date with your list of purchases, and make it right. Every customer should walk away bragging about the individual attention you provided.
That extra attention leads to updated reviews and maybe even higher ratings. And that equals a higher click-through rate.
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Yelp, Local Directories Win in Google Battle

yelpVictory is rare for local websites that challenge big players like Google or Facebook, unless another online heavyweight gets involved. Not-so-tiny Yelp recently accused Google of placing its directory listings above Yelp listings, when a user had searched specifically for Yelp. And it had proof, after studying results users were getting.

Google has  fixed the problem, with great haste, in a move that the folks over at Search Engine Land are calling the Pigeon Update. This algorithm change is helping not just directories, but also local businesses and media.

For local businesses that are reviewed, especially in the hospitality industry,you may need a different SEO strategy if you’re going to stay at the top of the page. Yes, that’s right, reviews matter again.

Yelp and TripAdvisor are (again) kind of a big deal. For a while, Yelp was starting to look like yesterday’s news. Paid-for reviews and investigations had given the company a terrible reputation.

This new algorithm change gives the company a second chance, even if it’s just among users searching specifically for Yelp reviews. They spend money too, so restaurants and hotels may want to consider a strategy for guiding customers back to review sites.

Getting on local directories just became way more important. Some industries are easiest to find on the huge directories, while other niches and cities may boast a well-regarded, but more underground listing. It’s your job to dig around and find the most reputable lists and then get your company’s information on it.

Take a few minutes now to research the possibilities and make contact. Most directories are happy to have added listings.

Reaching out to newspapers and other online media is now a public relations must. If you’ve been ignoring marketing because you think it doesn’t affect SEO, think again.

With newspaper directories from other cities popping up on Page One results, it’s time to invest in making a few phone calls and emailing media directories with your information. Start out with the listings that are already located at the top of Google rankings: search for your niche and city, and if a directory is there, make contact. My clients have benefited greatly from directory listings and the other local SEO strategies that tie together marketing, public relations and social media.

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Search Engine Optimization – Most Powerful Local Traffic Source!

Search engine optimization (SEO) is one of the fastest changing sectors in the internet marketing world, however, the one goal remains the same: traffic. It is a simple equation, the higher the site ranking on a search engine, the higher the traffic on the site. When a site is subjected to the well tuned hand of an expert in the art of SEO, the company will gain a competitive advantage against its competition.

Freelance SEO

Counter to what some think, proper SEO strategy implementation does not rely on a series of patchwork
edits that might drive some traffic to your site. A proper SEO strategy relies on following proper search engine guidelines and putting the customers sites safety and reputability as the main priority.

If you are looking to get great conversions from your site, look no further than SEO. Here at Todd Herman Ind. we have a great reputation as an elite search engine optimization company. SEO can be beneficial to a business, and without a solid SEO strategy for your site your company is going to falter, and we are here to help you through this process.

Developing a SEO Strategy

SEO content should not work independently, rather it is an expansion of your already existent internet marketing strategy. SEO is an imperative portion of this campaign, as this is, in essence your online presence. Although the primary target is to attract traffic, it is not to be forgotten that SEO should be an objective within itself. Our site offers free tools, training and supplemental services that are unique to Todd Herman Ind.

An all encompassing SEO strategy is the best approach when first introducing the concept to your online marketing portfolio. Content is king when dealing with SEO, you will utilize target keywords that will turn up in typical web search by your perspective clients.

If your site has been either written or coached by a seasoned SEO professional, you will see higher hits, and more clients than your competitors. With these higher hits, you will be rewarded with a higher search engine ranking, this is because your site delivers the content your clients want thus, the search engine will reward you with a higher placing.

SEO Topics

Here at Todd Herman Ind. we are experts in a wide range of topics to do with SEO. Those who are wanting to learn about our secrets should visit our tutorial or training areas. Here, you will find some great tips, and coaching seminars on how to properly SEO your site. For those wanting our services, please visit our service and prices page for more information! If you are looking for a opinions and tools, look no further than our blog and tools page.

  • SEO Services – A full description of the services we offer to your company
  • SEO Tutorial – A great place to start if you are looking to get into SEO writing for personal or business use.
  • SEO Tools – A full description of the tools we use.
  • SEO Training – Classroom learning with our SEO Training program
  • SEO Blog – Where you will see the inside of SEO writing, and our opinions.
  • SEO Prices – Clear pricing for our services, right in front of your eyes.

The Regina SEO Experts

Since February 1994 Todd Herman has been labeled the best SEO in Canada and has continued to garner high praise from its clients and competition alike. Instead of a one sided angle, we focus on SEO as an all encompassing internet marketing optimization strategy. Along with our search engine optimization, our company also offers a wide range of services including; consulting, site assessments, SEO tools, and SEO training both in the classroom, and online.

As a company we have a real focus on the education of our clients that utilize our services. We offer expert SEO training course that will let you learn on how to best practice SEO content, that is, to be ethical but also focus on some less known niches that will help your company prosper.

We also off website design consultation (SEO information architecture) social media marketing consultation, pay per click management, conversion rate optimization, website analysis, as well as our specialty, the integration of all of these niches under an all encompassing internet marketing strategy.

We know the importance of proper search engine optimization to your business and our goal is to guarantee our mutual success through this powerful online marketing tool. When you trust us at Bruce Clay, Inc. we will maximize your results, and over time increase your ROI.

Simply, we make improvements to your site that will set you up for long term success. Our search engine optimizing services will push your company to the forefront of internet marketing, and leave your competition trying to catch up as you bring in clients with ease.

Our SEO services are customized to your company, and with our negotiable prices you will be able to be comfortable with this partnership that will garner long lasting results.

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The uploaded file exceeds the upload_max_filesize directive in php.ini.

The upload limit at the WHM level is 150 MB.

If you get a upload error message when uploading a file to your website.

“The uploaded file exceeds the upload_max_filesize directive in php.ini”

If an individual domain has uploading issues, you need to do this, within the root for that domain:

1.Create a file php.ini under the root directory of the domain
2. Add the following lines in to it.

upload_max_filesize=50M
post_max_size=50M >>change the value according to the needs.

3. Add the following lines to .htaccess file under the document root.

suphp_configpath /home/accountname/public_html/php.ini >>change the account name

4. Restart the webserver

Upload your file after server re-start.

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Online Contact Books are Huge for Local Search

__________!!!!!!@@officeLocal business owners, get ready for the next big trend in local search. Yellow Pages created MyBook last year and announced it this year, a new feature that allows users to save contact information on favorite businesses and people. Yes, now you can have a sharable list that includes your favorite electrician and florist.
YP is investing lots of money and time into its app and advertising on MyBook. We can expect that the company is betting on MyBook as its new edge against big players such as Google and Yelp. That’s not the big news, though. I could care less if Yellow Pages becomes more competitive online. The big news for small businesses is the difference online contact books can make for local SEO.
So why does any of this matter to you? For several reasons, starting and ending with being the go-to service provider in your area.
This new online contact book could make review sites obsolete.  
A few years ago, having more positive reviews on Yelp and other sites was a big driving force in SEO. Positive reviews are still great, but we’ve witnessed the huge corruption that led Google and Bing to downgrade the effectiveness of those strategies.
MyBook makes local business into a numbers game, and that’s more trustworthy than paid-for reviews. Assuming some new contact books will require your location, more local residents will know a business is recommended by other people living in the area. Yes, if 36 friends and neighbors use a certain plumber, Bob Smith down the street will probably trust that plumber. Honest, verifiable facts have more SEO power than reviews coming from who-knows-where.
Contact books provide data on which businesses are most-often saved in your niche and location.
Even companies that aren’t number one in a market can gain valuable insight into the competition. You’ll know which company holds that top spot. And that’s the first step in figuring out how to improve your customer service and marketing.
You need to market yourself to win big on any new online contact books that pop up.
MyBook may eventually fall to another social media star (ahem, MySpace meet Facebook), but the idea of keeping public records of great businesses is convenient for busy people.
We always get our clients involved in new platforms, just in case one becomes the next big sensation. With a little research, you can be prepared for any new contact book that turns into a huge new fad.
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New Study: Your SEO Value is Greater than the Google Numbers

Up to 60 percent of your direct search traffic is actually organic. What? Are you kidding me?

Yes, it’s true, according to a new study completed by the SEO team over at Groupon, who decided to deindex their entire site for six hours and watch the results as Google reindexed the entire thing.

A big tip of the hat from the entire SEO community for such a heroic effort. If you want to read the whole study and its methodology, the full write-up is available over at Search Engine Land.

For anyone not familiar with search terms, direct traffic comes from a user who clicks on a bookmark or types in a URL. Usually. Sometimes it also comes from social media or an email. Organic search hits come from people who use a search engine and click on a link. SEO is founded on trying to bring in more organic search.

Now that we’re on the same page, back to the study.

This new 60 percent rule only applies to long URLs, so home pages and the immediate sub folders listed on home pages aren’t included in the study. For any pages further into a site, even if Google tells you users reached it through direct search, there’s a good chance that it was really organic.

Also, landing pages with long, funky URLs are probably popping up for customers through direct search categories, such as email and social media. They’re just too complicated to type in or specific to bookmark.

So what does this all mean to the SEO community and business owners like you?

SEO is worth more than we’re being told. Google and other big search engines aren’t giving us the straight facts, so we need to be diligent about reporting studies like this one to clients. And for business owners, keep up with SEO studies so you know if Google and Bing data is more skewed because of recent algorithm or iOS changes.

Organic search is here to stay.
It sounds like blind faith, but we can assume that many people learn about your company because they have a need. Instead of asking a neighbor (lots of us don’t know the folks next door now, anyway), we ask Google. Even if Google tells you all your traffic is direct, you’ll probably see fewer customers and less money if you give up on investing in organic search. Bottom line: Go where the customers are hanging out.

Email and social media campaigns really are important. The Groupon study showed that landing pages are closely tied to direct search, in ways you can affect. If you haven’t already, now is a great time to contact me about creating a landing page campaign that gets results, and working on boosting your social media accounts.

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Canada’s Anti-Spam Law is Effective Today

No SpamOur new anti-spam law took affect today in Canada and it’s going to have a big impact. If your business sends out email correspondence of any sort, you must know and follow the law, or face paying huge penalties. We’re talking millions of dollars, not just pocket change.

This law is only effective in Canada, so businesses will need to give Canadian customers the option to opt in or out, but other contacts won’t receive the same choice. If you ask me, this needs to be a worldwide law. Spam has gotten out of control and makes a helpful tool a waste of time.

Sure, some news accounts say this new law is pointless, because most people use spam filters to ignore all the garbage messages they don’t want to read. That’s pretty standard for most of us now, and my spam box has been a time saver for me.

But without the option to say no, illegitimate companies have more opportunities to send you junk emails that can infect your computers with malware. It creates an unfair environment for criminals and wastes everybody else’s time and money.

Here’s how the new law works: if you want to regularly send out emails to contacts and customers, you need them to opt in to receive your messages. This is already having the unintended effect of piling up more emails for most people, as companies send out requests for emailing permission.

If a business keeps sending emails without giving folks the chance to opt out, the penalties are up to $1 million for an individual or up to $10 million for businesses. Businesses may receive warnings first, but with continued bad behavior, the government will take notice and give out more than a slap on the wrist.

For most of us, that kind of fine would end our business dreams.

Any business or individual who needs more specifics on complying with the law or lodging a complaint can find all the needed information here.

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Know the Competition’s Social Media Networking Skills

I’ve been working with a couple of new clients this week on blog content, and one fact,has really jumped out at us: they haven’t been paying much attention to their competitors’ blogs and sites. That’s a big no-no in this business.
Each business that sells a product or service needs to know what it’s up against: are the other lawn and garden stores in your area on Facebook, do they update a blog weekly or daily with useful home improvement tips and are they providing top-notch customer service by answering questions directly on Twitter?
These types of questions can help you set a social media and blogging strategy to compete with other companies in your niche, by knowing the market in your area. You’ll need to use very different tactics against a company with 30,000 dedicated Facebook followers, compared with one that only has 27 fans, am I right?
Checking up on the competition once isn’t enough.
If you’re unsure where to start, here’s a quick list of where you be searching and how often. It should only take a few minutes of your time each week.
Check for updates to the company’s website and on directories. You need to know if another company suddenly starts a blog or does a full-scale website redesign that adds an online store into the mix. That can really affect your bottom line.
As for directories, you’ll want to know if the company is keeping its contact information up to date or if it’s listing a new location. You can also get good ideas on how to provide better customer service by scanning the complaints and compliments left in customer reviews on these listings.
Check websites and directories once a week, and regular blogs as often as they’re updated.
Follow the competition on Twitter and Facebook, and check for other social media accounts. You don’t have to formally follow a company to review its tweets and its mentions on Twitter. A quick search, in the search bar in the upper right corner, will reveal what others are saying about a company and what kind of content it’s tweeting and retweeting. The same goes for Facebook, although you may need to like a business page to see updates. Regular visits will help you better understand the level of social media networking you or your creative team will need to do.
Don’t forget that new social media platforms are always popping up, so do a search on Instagram and other popular sites too. You should keep up with social media accounts according to how often a company posts updates. If Bob’s Garden and Lawn tweets every day, check it every day. If it’s more like once a week, then check it less often. You’ll notice patterns as you creep around on social media.
Google and Bing searches are treasure troves of information. Social media can’t tell you the full story of a company, and neither can a website. You’ll miss a lot of updates on what other people are saying about a company, especially articles by the media and on forums. Pick a few high-quality search terms that are relevant, and search every week for popular companies, or less often for those that are less visible online.
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Good SEO is Link Building, or is it Content Marketing?

I’ve been thinking a lot lately about how Google has changed the conversation around SEO. The way we talk about link building, the most important SEO strategy, has changed a lot in the past few years. It’s really been turned all around and upside down.

Now we call it by several different names: SEOs still talk about link building, but marketers have started using terms such as content marketing, or online or digital marketing.

So why is the term ” link building” so controversial? It’s not a dirty word, is it? When did it get a bad reputation?

Black hat SEOs and unethical marketers built spam links and used practices we don’t see today. Google didn’t create the problems surrounding disreputable link building, but all its algorithm changes have placed a spotlight on how high-quality links are built.

I argue that “link building” is still the best way to describe what is one of the most important ways you can draw in traffic to your site. I’ll go even further. Link building combined with long-term reporting and analysis is the best way to promote your site.

When you’re considering a link-building campaign, keep these few major points in mind.

Marketing lasts for the length of a campaign, but links keep bringing in traffic. Any SEO or marketer working on a link-building campaign should help you with continued tracking that shows how many people visit your site through links. And if you only have a short-term contract, ask for help on learning how to track your site’s traffic from those new links.

Google had it right when they started demanding quality instead of quantity. Black hat methods, such as buying lots of links at cheap prices, obviously didn’t work. Google insists on quality, so don’t work on getting links from any sites that aren’t authoritative and relevant.

More traffic should equal increased future business. SEOs and marketers can turn to a number of different tools to track visits from certain links to your pages. And not just during the campaign. As you track visitors into the future, you should see an increase in sales or contacts. If you don’t, it’s time to evaluate your bounce rate and the relevancy of where your links are located.