2014 Mandatory SEO Check List
2014 Mandatory SEO Checklist
Posted 2 weeks ago

 
2014 mandatory SEO checklist to show proper onpage optimization
Regretfully, some website platforms or any free hosting or website builders may not be search engine friendly. This is some SEO's why offer…

2014 Mandatory SEO Checklist
Sll Certificates for Higher Google Rankings
SSL Certificates Means Higher Google Rankings
Posted 2 months ago

Google has come out and stated to the search engine optimization industry that a web site that holds an SSL certificate will be ranked higher than those sites that do…

SSL Certificates Means Higher Google Rankings
Reviews Matter to SEO and Customers
Reviews Matter to SEO and Google Customers
Posted 3 months ago

Google is always changing something. The search giant  just introduced its updated product listing ads  that now include ratings and reviews. The feature is only available in the U.S. for…

Reviews Matter to SEO and Google Customers
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2014 Mandatory SEO Checklist

Published by Todd Herman on October 7th, 2014 - in SEO

 

2014 mandatory SEO checklist to show proper onpage optimization

Regretfully, some website platforms or any free hosting or website builders may not be search engine friendly. This is some SEO’s why offer absolutely free websites.

Below is an optimization check list that has been compiled since Google was born. This list needs to be instilled on your website in order for it to gain Google’s 100% trust.

1. Head Section Order
SEO-Checklist-Image-13You must make sure that your Meta tags are in the correct order this being: Title>Description>Keywords. This is important as the information that is placed in these tags will be what renders the title and description in the search engine results page which of course your perspective client will see.

2. Title Tag
It is important to any SEO check list, that your title tags must be concise. Nine words plus or minus three. Make sure that the most important information including keywords shows up before the cutoff in SERP. Google for instance has the cutoff at approx. 70 characters and this includes spaces.

3. Description Tag
The description tag will need to include those keywords, and other important information before the SERP cutoff. Which in Google’s case is approx. 160 characters including spaces. As a side note, make both your title and description tags engaging to your audience. This will help when attracting customers to the site. For some helpful hints check out the SEO newsletter article that deals with the ins and outs of Meta data.

4. Keywords Tag
Although keywords tag is no longer a consideration in Google ranking, we continue to use it for clarity. Simply list your keywords in order from longest to shortest, separated by commas.

5. Heading Tags
In the body of the content, it is key to make your first heading tag <h1>. The following heading tags should follow the same format <h2>, <h3> and so on. As well, these following heading tags will be used as your web pages table of contents.

6. Overall Word Count
Depending on the content, topic, and keywords the amount of words on a page will vary. In general, you should never have less that 250 words per page, especially if you are looking to optimize the page for keywords. If you are dealing with an informational web page we recommend 450 words per page at a bare minimum.

7. Alt Attributes with Keywords
To abide by the American with Disabilities Act, you should always describe the image on the page for those with a disability. Make sure that your images have proper descriptions and keywords for the page. Alt attributes will be needed to validate your HTML code as well.

8. Dashes vs. Underscores in URLs
Dashes act as word separators, and should not appear too many times as if they do the page will give the look of a spam page. Underscores are considered alpha characters and do not separate words.

9. Fully Qualified Links
Every SEO check list must include mention of your sitemap, it should always have fully qualified URL’s within it. A consideration is if you do make your links fully qualified there will no question by the search engine as to the location of the file, and its origins. Thus, clearing up a large amount of headaches.

10. Make JavaScript/CSS External
The most important thing is that your most important code is the first thing that the search engine bots crawl. You can externalize the code to make sure that you do not have unnecessary lines above your body text that will inhibit this.

11. Site Map
You site needs to have an HTML site map, and every page will need a link to said site map, preferably in the footer. It is also a good idea to have an XML sitemap to submit to the various search engines.

12. Text Navigation
You will need to verify that you have text navigation on the site, this does not include JavaScript or Flash that spiders cannot see. At a bare minimum have text navigation at the bottom of the page if you do not have spider-able navigation links at the top navigation.

13. Make Robots.txt File
This file must exist, even if it is empty, it must be on the site. The robots.txt file allows the search engine spiders to leave certain items out of indexing. Do make sure that important files, or even the entire site is not in this folder… It will avoid many a hours of frustration.

14. Keyword Strategy
This is a process that seemingly never ends, keyword strategy require extensive research and continues throughout the life of the site. Although we could write essays on this topic, make sure it is on any good SEO checklist.

15. Web Analytics
Although we could speak on this subject for a while, the important think to remember is you must have web analytics. If they are set up correctly, they will continually let you know hat keywords are driving traffic, and if your site is optimized to them.

16. Linking Strategy
This is an integral part of the 2014 SEO checklist. You must make sure that your internal linking structure stems from your linking strategy and to make sure that your inbound/outbound links are also part of a neutral strategy that is within the search engine guidelines. Remember to regularly monitor these as guidelines change quickly.

17. Server Configuration
This is a no contest, check your server regularly for 301 redirects, 404 errors or other errors.

18. Privacy Statement
Although this is not required, it is of your best interest to include a privacy statement. This is to inform site visitors what you are doing with any data that you collect on them.

19. Static Pages
As complex or dynamic URL’s or two query string perimeters are not getting indexed you will have to consider converting them to static pages. Before this, consider mod_rewrite or ISAPI_rewrite to simplify URL’s. Rewritten URL’s show as static pages and although this takes time, it isa surefire way to fix this issue.

20. Static Index Pages
On the home page it is important to maintain constant text chunks. As home pages that have rotating content dilutes the theme and tend to cause poor key term rankings.

21. Use Text over Images
When you are faced with the question of text or image, always side with text. Text allows the spiders to understand what the page is about, as search engine spiders have a hard time to see all the text on an image file.

22. Ensure No SPAM Tactics
You must make sure that your SEO strategy is complying to Google Webmaster Guidelines. If you are ever in doubt, refer to what these guidelines say for SEO.

23. Check for Duplicate Content
When it comes to content, it is in your best interest is to do a quick scan of the web, to check for duplicate content. This will allow you to fix any issues, and make your site unique.

Hope this helps, TH

SSL Certificates Means Higher Google Rankings

Published by Todd Herman on August 9th, 2014 - in SEO

Google has come out and stated to the search engine optimization industry that a web site that holds an SSL certificate will be ranked higher than those sites that do not hold the SSL certificate. Are you going to risk your companies position in the Google search engine rankings by ignoring a simple purchase that can secure your sites continual top tier ranking on Google and other search engines? Now is the time to purchase a genuine SSL certificate from Namecheap, and secure your companies ranking.

SSL Certificates for Higher Google RankingsThis is counter to our competitors who use bargain brands to give you the cheapest rate with no real guarantee of the safety of your investment. All of our partners offer a variety of plans that are designed to fit your web sites needs.

You should only use trusted partners when we supply you with SSL certificates. With trusted SSL certificates you are showing to your clientele that you are a trusted brand. We have handpicked our suppliers so that the world’s most popular browsers recognize the safety of the site, rather than having your site raise red flags when a prospective client tries to visit your domain. On your site, you will also receive a physical seal on the site to show to your clients that you are in fact secured.

This seal is a constant reminder that you have the protection and security that people will trust, and no matter what SSL certificate you purchase, they all come with this all important seal. SSL certificates also come with top tier encryption on every single domain that has the certificate. Depending on what certificate you purchase, you will either be encrypted by 128 bit or 256 bit. These bits refer to the number of bits that are used to generate the encryption key, and both, 128 and 256 are accepted as industry standards.

Secure, affordable ssl certificates, you can choose a variety of SSL certificates to cover your companies online presence. You have the option of: a single domain, which provides security for a single domain name, a wildcard, which provides security for all of your sub-domains on one particular domain, and lastly multiple domains, which provide security for multiple domains and host names operating on multiple IP addresses. For the best in security for your SSL certificates, look no further than Namecheap that provides your domain with trusted SSL certificate providers.

With Google’s latest announcement, it has become even more important to have an SSL certificate for your domain. When you are looking for a company to go with, trust the professionals at Namecheap. We have straight forward prices from the leading SSL certificate providers, that will allow your domain to be safe and secure. Your domains security and Google ranking is important, and that is why the right SSL certificate should be chosen for your company, to keep your site secured and on top of the Google rankings.

When you choose Elite SEO Canada to install your SSL certificate you are going to get the most competitive price available, and that is our promise. We use leading professionals when it comes to SSL certificates, and will present the rates right in front of you, no hidden fees or extra charges, just one annual price. There are no gimmicks, just great rates provided by industry leaders in SSL certificates.

At Elite SEO  Canada you are going to be given quotes from leaders such as; Comodo, Rapid SSL, GeoTrust, Thwate and Symantec to insure the most affordable maximized protection!

Reviews Matter to SEO and Google Customers

Published by Todd Herman on August 7th, 2014 - in SEO
Google is always changing something. The search giant  just introduced its updated product listing ads  that now include ratings and reviews. The feature is only available in the U.S. for now, but we can expect to see it coming to Canada too in the near future.
Get ready to see five stars, or fewer, on ads in both search and Google Shopping.
The product manager for Google Shopping, Mike Capsambelis, had a pretty powerful statement about why these ratings are going to have a big effect: “In initial tests, product ratings also helped increase click-through-rates of Product Listing Ads.”
If you’re a small-business owner who spends money advertising with Google, this change could have a big impact on the number of customers who reach your website. If your ratings are low, obviously, it could hurt your numbers.
So what immediate steps do you need to take so the reviews will help your business?
Stay up on the news. We all get busy, but you shouldn’t slack on important day-to-day habits. That’s not just the visible efforts such as Tweeting and Facebooking; it’s also doing online research to find new reviews. Stay up on new review sites and placements, so you don’t hear from friends and family that a customer left a bad review three months ago.
Contact the people who review your products. Your first goal is making unhappy customers happy. That’s not always easy.
If you see several bad reviews that list the same problem, whether it’s customer service or a defect in your merchandise, jump into action. Fix the problem immediately and alert your customers who have filed complaints or purchased the defective product.
It’s OK to say something’s wrong and you’re not perfect. That’s a smart business decision. Never, under any circumstances ignore a problem that was created on your end. If you’re unsure about how to fix a problem, seek advice from an SEO consultant. It’s one of the many services I offer clients so they aren’t left  in a lurch.
You also want to thank the customers who are already pleased with your products. That appreciation could turn a happy customer into a loyal customer.
Review your reviews on a weekly or even daily basis. We live in a fast-paced world, and customers don’t want to hear from you a month after leaving bad reviews.
Match up the customer’s purchase date with your list of purchases, and make it right. Every customer should walk away bragging about the individual attention you provided.
That extra attention leads to updated reviews and maybe even higher ratings. And that equals a higher click-through rate.

Yelp, Local Directories Win in Google Battle

Published by Todd Herman on July 29th, 2014 - in SEO

yelpVictory is rare for local websites that challenge big players like Google or Facebook, unless another online heavyweight gets involved. Not-so-tiny Yelp recently accused Google of placing its directory listings above Yelp listings, when a user had searched specifically for Yelp. And it had proof, after studying results users were getting.

Google has  fixed the problem, with great haste, in a move that the folks over at Search Engine Land are calling the Pigeon Update. This algorithm change is helping not just directories, but also local businesses and media.

For local businesses that are reviewed, especially in the hospitality industry,you may need a different SEO strategy if you’re going to stay at the top of the page. Yes, that’s right, reviews matter again.

Yelp and TripAdvisor are (again) kind of a big deal. For a while, Yelp was starting to look like yesterday’s news. Paid-for reviews and investigations had given the company a terrible reputation.

This new algorithm change gives the company a second chance, even if it’s just among users searching specifically for Yelp reviews. They spend money too, so restaurants and hotels may want to consider a strategy for guiding customers back to review sites.

Getting on local directories just became way more important. Some industries are easiest to find on the huge directories, while other niches and cities may boast a well-regarded, but more underground listing. It’s your job to dig around and find the most reputable lists and then get your company’s information on it.

Take a few minutes now to research the possibilities and make contact. Most directories are happy to have added listings.

Reaching out to newspapers and other online media is now a public relations must. If you’ve been ignoring marketing because you think it doesn’t affect SEO, think again.

With newspaper directories from other cities popping up on Page One results, it’s time to invest in making a few phone calls and emailing media directories with your information. Start out with the listings that are already located at the top of Google rankings: search for your niche and city, and if a directory is there, make contact. My clients have benefited greatly from directory listings and the other local SEO strategies that tie together marketing, public relations and social media.

Search Engine Optimization – Most Powerful Local Traffic Source!

Published by Todd Herman on July 29th, 2014 - in SEO

Search engine optimization (SEO) is one of the fastest changing sectors in the internet marketing world, however, the one goal remains the same: traffic. It is a simple equation, the higher the site ranking on a search engine, the higher the traffic on the site. When a site is subjected to the well tuned hand of an expert in the art of SEO, the company will gain a competitive advantage against its competition.

Freelance SEO

Counter to what some think, proper SEO strategy implementation does not rely on a series of patchwork
edits that might drive some traffic to your site. A proper SEO strategy relies on following proper search engine guidelines and putting the customers sites safety and reputability as the main priority.

If you are looking to get great conversions from your site, look no further than SEO. Here at Todd Herman Ind. we have a great reputation as an elite search engine optimization company. SEO can be beneficial to a business, and without a solid SEO strategy for your site your company is going to falter, and we are here to help you through this process.

Developing a SEO Strategy

SEO content should not work independently, rather it is an expansion of your already existent internet marketing strategy. SEO is an imperative portion of this campaign, as this is, in essence your online presence. Although the primary target is to attract traffic, it is not to be forgotten that SEO should be an objective within itself. Our site offers free tools, training and supplemental services that are unique to Todd Herman Ind.

An all encompassing SEO strategy is the best approach when first introducing the concept to your online marketing portfolio. Content is king when dealing with SEO, you will utilize target keywords that will turn up in typical web search by your perspective clients.

If your site has been either written or coached by a seasoned SEO professional, you will see higher hits, and more clients than your competitors. With these higher hits, you will be rewarded with a higher search engine ranking, this is because your site delivers the content your clients want thus, the search engine will reward you with a higher placing.

SEO Topics

Here at Todd Herman Ind. we are experts in a wide range of topics to do with SEO. Those who are wanting to learn about our secrets should visit our tutorial or training areas. Here, you will find some great tips, and coaching seminars on how to properly SEO your site. For those wanting our services, please visit our service and prices page for more information! If you are looking for a opinions and tools, look no further than our blog and tools page.

  • SEO Services – A full description of the services we offer to your company
  • SEO Tutorial – A great place to start if you are looking to get into SEO writing for personal or business use.
  • SEO Tools – A full description of the tools we use.
  • SEO Training – Classroom learning with our SEO Training program
  • SEO Blog – Where you will see the inside of SEO writing, and our opinions.
  • SEO Prices – Clear pricing for our services, right in front of your eyes.

The Regina SEO Experts

Since February 1994 Todd Herman has been labeled the best SEO in Canada and has continued to garner high praise from its clients and competition alike. Instead of a one sided angle, we focus on SEO as an all encompassing internet marketing optimization strategy. Along with our search engine optimization, our company also offers a wide range of services including; consulting, site assessments, SEO tools, and SEO training both in the classroom, and online.

As a company we have a real focus on the education of our clients that utilize our services. We offer expert SEO training course that will let you learn on how to best practice SEO content, that is, to be ethical but also focus on some less known niches that will help your company prosper.

We also off website design consultation (SEO information architecture) social media marketing consultation, pay per click management, conversion rate optimization, website analysis, as well as our specialty, the integration of all of these niches under an all encompassing internet marketing strategy.

We know the importance of proper search engine optimization to your business and our goal is to guarantee our mutual success through this powerful online marketing tool. When you trust us at Bruce Clay, Inc. we will maximize your results, and over time increase your ROI.

Simply, we make improvements to your site that will set you up for long term success. Our search engine optimizing services will push your company to the forefront of internet marketing, and leave your competition trying to catch up as you bring in clients with ease.

Our SEO services are customized to your company, and with our negotiable prices you will be able to be comfortable with this partnership that will garner long lasting results.

The uploaded file exceeds the upload_max_filesize directive in php.ini.

Published by Todd Herman on July 28th, 2014 - in website design

The upload limit at the WHM level is 150 MB.

If you get a upload error message when uploading a file to your website.

“The uploaded file exceeds the upload_max_filesize directive in php.ini”

If an individual domain has uploading issues, you need to do this, within the root for that domain:

1.Create a file php.ini under the root directory of the domain
2. Add the following lines in to it.

upload_max_filesize=50M
post_max_size=50M >>change the value according to the needs.

3. Add the following lines to .htaccess file under the document root.

suphp_configpath /home/accountname/public_html/php.ini >>change the account name

4. Restart the webserver

Upload your file after server re-start.

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Online Contact Books are Huge for Local Search

Published by Todd Herman on July 15th, 2014 - in SEO
__________!!!!!!@@officeLocal business owners, get ready for the next big trend in local search. Yellow Pages created MyBook last year and announced it this year, a new feature that allows users to save contact information on favorite businesses and people. Yes, now you can have a sharable list that includes your favorite electrician and florist.
YP is investing lots of money and time into its app and advertising on MyBook. We can expect that the company is betting on MyBook as its new edge against big players such as Google and Yelp. That’s not the big news, though. I could care less if Yellow Pages becomes more competitive online. The big news for small businesses is the difference online contact books can make for local SEO.
So why does any of this matter to you? For several reasons, starting and ending with being the go-to service provider in your area.
This new online contact book could make review sites obsolete.  
A few years ago, having more positive reviews on Yelp and other sites was a big driving force in SEO. Positive reviews are still great, but we’ve witnessed the huge corruption that led Google and Bing to downgrade the effectiveness of those strategies.
MyBook makes local business into a numbers game, and that’s more trustworthy than paid-for reviews. Assuming some new contact books will require your location, more local residents will know a business is recommended by other people living in the area. Yes, if 36 friends and neighbors use a certain plumber, Bob Smith down the street will probably trust that plumber. Honest, verifiable facts have more SEO power than reviews coming from who-knows-where.
Contact books provide data on which businesses are most-often saved in your niche and location.
Even companies that aren’t number one in a market can gain valuable insight into the competition. You’ll know which company holds that top spot. And that’s the first step in figuring out how to improve your customer service and marketing.
You need to market yourself to win big on any new online contact books that pop up.
MyBook may eventually fall to another social media star (ahem, MySpace meet Facebook), but the idea of keeping public records of great businesses is convenient for busy people.
We always get our clients involved in new platforms, just in case one becomes the next big sensation. With a little research, you can be prepared for any new contact book that turns into a huge new fad.

New Study: Your SEO Value is Greater than the Google Numbers

Published by Todd Herman on July 9th, 2014 - in SEO

Up to 60 percent of your direct search traffic is actually organic. What? Are you kidding me?

Yes, it’s true, according to a new study completed by the SEO team over at Groupon, who decided to deindex their entire site for six hours and watch the results as Google reindexed the entire thing.

A big tip of the hat from the entire SEO community for such a heroic effort. If you want to read the whole study and its methodology, the full write-up is available over at Search Engine Land.

For anyone not familiar with search terms, direct traffic comes from a user who clicks on a bookmark or types in a URL. Usually. Sometimes it also comes from social media or an email. Organic search hits come from people who use a search engine and click on a link. SEO is founded on trying to bring in more organic search.

Now that we’re on the same page, back to the study.

This new 60 percent rule only applies to long URLs, so home pages and the immediate sub folders listed on home pages aren’t included in the study. For any pages further into a site, even if Google tells you users reached it through direct search, there’s a good chance that it was really organic.

Also, landing pages with long, funky URLs are probably popping up for customers through direct search categories, such as email and social media. They’re just too complicated to type in or specific to bookmark.

So what does this all mean to the SEO community and business owners like you?

SEO is worth more than we’re being told. Google and other big search engines aren’t giving us the straight facts, so we need to be diligent about reporting studies like this one to clients. And for business owners, keep up with SEO studies so you know if Google and Bing data is more skewed because of recent algorithm or iOS changes.

Organic search is here to stay.
It sounds like blind faith, but we can assume that many people learn about your company because they have a need. Instead of asking a neighbor (lots of us don’t know the folks next door now, anyway), we ask Google. Even if Google tells you all your traffic is direct, you’ll probably see fewer customers and less money if you give up on investing in organic search. Bottom line: Go where the customers are hanging out.

Email and social media campaigns really are important. The Groupon study showed that landing pages are closely tied to direct search, in ways you can affect. If you haven’t already, now is a great time to contact me about creating a landing page campaign that gets results, and working on boosting your social media accounts.

Canada’s Anti-Spam Law is Effective Today

Published by Todd Herman on July 2nd, 2014 - in SEO

No SpamOur new anti-spam law took affect today in Canada and it’s going to have a big impact. If your business sends out email correspondence of any sort, you must know and follow the law, or face paying huge penalties. We’re talking millions of dollars, not just pocket change.

This law is only effective in Canada, so businesses will need to give Canadian customers the option to opt in or out, but other contacts won’t receive the same choice. If you ask me, this needs to be a worldwide law. Spam has gotten out of control and makes a helpful tool a waste of time.

Sure, some news accounts say this new law is pointless, because most people use spam filters to ignore all the garbage messages they don’t want to read. That’s pretty standard for most of us now, and my spam box has been a time saver for me.

But without the option to say no, illegitimate companies have more opportunities to send you junk emails that can infect your computers with malware. It creates an unfair environment for criminals and wastes everybody else’s time and money.

Here’s how the new law works: if you want to regularly send out emails to contacts and customers, you need them to opt in to receive your messages. This is already having the unintended effect of piling up more emails for most people, as companies send out requests for emailing permission.

If a business keeps sending emails without giving folks the chance to opt out, the penalties are up to $1 million for an individual or up to $10 million for businesses. Businesses may receive warnings first, but with continued bad behavior, the government will take notice and give out more than a slap on the wrist.

For most of us, that kind of fine would end our business dreams.

Any business or individual who needs more specifics on complying with the law or lodging a complaint can find all the needed information here.

Know the Competition’s Social Media Networking Skills

Published by Todd Herman on June 30th, 2014 - in SEO
I’ve been working with a couple of new clients this week on blog content, and one fact,has really jumped out at us: they haven’t been paying much attention to their competitors’ blogs and sites. That’s a big no-no in this business.
Each business that sells a product or service needs to know what it’s up against: are the other lawn and garden stores in your area on Facebook, do they update a blog weekly or daily with useful home improvement tips and are they providing top-notch customer service by answering questions directly on Twitter?
These types of questions can help you set a social media and blogging strategy to compete with other companies in your niche, by knowing the market in your area. You’ll need to use very different tactics against a company with 30,000 dedicated Facebook followers, compared with one that only has 27 fans, am I right?
Checking up on the competition once isn’t enough.
If you’re unsure where to start, here’s a quick list of where you be searching and how often. It should only take a few minutes of your time each week.
Check for updates to the company’s website and on directories. You need to know if another company suddenly starts a blog or does a full-scale website redesign that adds an online store into the mix. That can really affect your bottom line.
As for directories, you’ll want to know if the company is keeping its contact information up to date or if it’s listing a new location. You can also get good ideas on how to provide better customer service by scanning the complaints and compliments left in customer reviews on these listings.
Check websites and directories once a week, and regular blogs as often as they’re updated.
Follow the competition on Twitter and Facebook, and check for other social media accounts. You don’t have to formally follow a company to review its tweets and its mentions on Twitter. A quick search, in the search bar in the upper right corner, will reveal what others are saying about a company and what kind of content it’s tweeting and retweeting. The same goes for Facebook, although you may need to like a business page to see updates. Regular visits will help you better understand the level of social media networking you or your creative team will need to do.
Don’t forget that new social media platforms are always popping up, so do a search on Instagram and other popular sites too. You should keep up with social media accounts according to how often a company posts updates. If Bob’s Garden and Lawn tweets every day, check it every day. If it’s more like once a week, then check it less often. You’ll notice patterns as you creep around on social media.
Google and Bing searches are treasure troves of information. Social media can’t tell you the full story of a company, and neither can a website. You’ll miss a lot of updates on what other people are saying about a company, especially articles by the media and on forums. Pick a few high-quality search terms that are relevant, and search every week for popular companies, or less often for those that are less visible online.
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