Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in the eyes of search engine. It means that while you might not see any tangible benefits from Facebook posts or re-tweets, those very posts might be improving your status with the search engines.
Here are 7 ways your business can leverage Social SEO.
Include Your Brand Name In Posts
Including your business name in the post has a twofold benefit. First, it could help with reputation management if you encounter them later on. Apart from that, branded posts will help the search engines associate your name with your other keyword posts.
Include Links to Your Social Media Profiles On Your Homepage
The goal here is to help search engines associate your profiles with your business. Use your keywords on your social media posts and this will help pages on your website to rank for those very keywords in the search engine results.
Choose The Right Social Media Platform
There are now over 200 social media networks. That does not mean that your company needs to have a profile on all of them. Just because a network has the potential to increase your traffic, it does not mean that it is the best fit for your company. Lots of traffic is pointless if the traffic does not convert. Research and find communities that might be interested in what your company offers. Only then will social media be truly beneficial.
If you’re serious about getting ranked on Google, one of the most obvious things to do is to set up a business profile on Google +. It is a platform that takes some getting used to, but since Google rewards businesses that make the effort to stay active it is definitely a worthwhile investment.
Tweet Your Posts
Twitter offers multiple benefits, one of them being fast indexing of your posts. There is no better way to get indexed (fast) than tweeting your posts soon after you publish.
No More Anonymous Posting
You’ve probably seen the search results littered with the pictures of authors right next to the article they published. Anonymous posting is a thing of the past as people are bound to click on the results where the author has thoughtfully included his picture. Improve your rank as an author, and the more you post the higher your posts and articles will rank. Use Author Rank to your advantage as a way to get ahead of the competition.
Bigger Is Better
I can think of many instances where bigger is not always better, social media is not one of them. The more followers, fans, and circles you have, the more likely it is that your content will get noticed and shared. Of course, in building your network you need to focus on filling it with people who are likely to need your product or service. This way you’ll have a responsive network of people eager to read your updates and share them with friends.