Oh how SEO has changed!
I remember a aged days (from 2010 and 2012) when ranking on page 1 of Google was as easy as including your keyword in a page title, picture tags, and streamer tags, and afterwards blustering hundreds of private blog network backlinks during a site. (Not recommended!)
Those days, however, are prolonged over. Now this form of function has a accurate conflicting outcome of pulling websites behind to page 100 or worse. In a way, I’m blissful those days are over. There was something that left me feeling nervous about a fact that Google’s rankings could be manipulated so easily.
The good news is, SEO is not dead. In fact, it is some-more alive than ever. As prolonged as we don’t make a 5 mistakes below, we can get your website ranked on page 1 in Google in 2013 and beyond.
1. Over Optimization
I’ll be a initial to acknowledge that we done this mistake myself. If we use WordPress, we might remember those plug-ins called ClickBumpSEO and SEOPressor. Well, when initial purchased those, we suspicion they were a godsend.
I literally followed their on page optimization suggestions to a letter. we done certain my keyword firmness was high. we done certain that we had outmost and middle links containing my keyword. we done certain that my keyword was in a initial and final judgment and in all streamer and picture tags. And we know what happened? we ranked on page one!
But it wasn’t for long. In Apr 2012, all of my websites got bloody off of page one to page 500+. Later on, we schooled that we wasn’t a usually one this happened to.
The lesson? Over optimization is one of a many common SEO mistakes that will harm your rankings in Google. Instead of perplexing to optimize your page for your keyboard, usually put your keyword in a pretension and a initial and final sentence. Never make your Keyword Density over 1%. And many importantly, write for humans, not hunt engines.
2. Poor Anchor Text Diversification
Sadly, many supposed SEO experts are still creation this mistake today. What mistake is it? It’s carrying too many anchor calm links regulating your categorical keyword.
Linking to your page with your categorical keyword as your anchor calm over and over again used to get websites ranked on page one. Now that plan can get your website penalized and flagged.
The best altogether strategy is to make your categorical keyword anchor calm usually about 10% of your sum couple portfolio. The rest of all of your incoming links should be variations of your categorical keyword, amicable qualifiers, and exposed URLs. Here’s some examples:
Main Keyword = weight detriment tips
fat detriment tips
weight detriment ideas
tips for losing weight
check out my site
demeanour during my website
Notice how there are a sum of 18 opposite anchor texts that are used for backlinking.
Varying your anchor calm will keep we underneath a radar and assistance your website get ranked a keyword we desire, since a proceed Google sees it, genuine websites don’t couple to websites with a keyword as a anchor calm 100% of a time.
Sometimes they contend check this out or click here. By mirroring this approach, it will demeanour like other websites are indeed recommending your website as a useful resource.
3. High Link Velocity
Link quickness always had an outcome on rankings. Now it has some-more of an outcome than ever.
If we build your links to fast, we might fire adult to a initial page for a few days or weeks. After that, your website will many expected plunge into a abyss.
What works in 2013 is building your couple solemnly and consistently. No some-more couple blasts from SEnuke or forum profiles. You need to concentration on building high-quality links from creditable sites solemnly over time. Relevant guest posts and high peculiarity press releases work great.
Once we are ranking, don’t stop building links either. Keep building links though delayed down a quickness over time.
4. No Deep Linking
A good instance for this is Wikipedia. Their site usually has 1% of their behind links going towards their homepage, and 99% going to all of their middle pages.
Google notices this and they investigate how many of your links go to your homepage contra a number of middle links when final your rankings. If your site has tons of links usually to a homepage, and no links to middle pages of your site, Google will know something is up.
You’re improved off building some-more links to your middle pages afterwards we are building links to your homepage. It looks some-more healthy and it can have a certain outcome on your rankings.
5. Focusing Only On Links
In 2013 and beyond, SEO is no longer usually about links. Focusing usually on removing behind links is a losing strategy. Your concentration should be on formulating peculiarity calm like articles, blog posts, info graphics, and engaging videos, afterwards building adult your amicable media profiles with some-more friends and activity as well.
Google authorship is one final ranking cause is mostly ignored by SEOs. Unless you’ve been vital underneath a rock, we can see that Google shows people’s Google and form photos subsequent to hunt engine results.
The some-more friends, activity, and links to your Google and profile, a some-more management we have. And this management carries over whenever we tell an article. If we tell crappy articles and they are related to your Google and profile, we might find it some-more formidable to rank. However, if we product good calm and have lots of activity on your profile, ranking is going to be most easier.
SEO In 2013 And Beyond
At a finish of a day, it’s still probable to arrange for formidable keywords in Google. As prolonged as we follow Google’s new rules, we will be protected from couple penalties and dreaded algorithm updates.
Simply equivocate creation these 5 mistakes, and concentration on a long-term and you’ll find that removing those tip 3 rankings for a keywords we enterprise is a lot easier than we think.
This essay is an original contribution by Steve Goldberg.